Online sales of beauty and personal care products are in the region of $3 billion, which represents about 5% penetration of the category, according to a new study from A.T. Kearney. The report examines the shopping behaviors of consumers and the implications for retailers and beauty brands. A.T. Kearney partner and study leader Hana Ben-Shabat said, “The world of e-commerce has been, for quite some time, ‘The Beast’ that beauty retailers and brands were trying to avoid. We are at the point where...